Nowadays, more and more casinos are resorting to social media marketing to increase their customer base. A lot of skill and determination are required to be successful in this undertaking. But all in all, the results are worth it.
Through social media, you become in touch with a large number of people all across the world. Some may be gamblers already, while others may be just possibly interested in playing at an online casino. What’s more, social media platforms allow casinos to see both positive and negative feedback brought forth by customers and take suggestions into account.
Moreover, direct contact with customers also allows the brand to connect with its client base emotionally. As casinos are among the businesses that can benefit from being on social media, the following are the five major networks you should exploit:
- Instagram;
- Twitter;
- Pinterest;
- YouTube;
- Facebook.
The above listed social media networks have the potential to connect you with your customers like never before. They allow you to share graphics, blog posts, news, videos, useful tips, and much more.
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It is a social networking website for photos, videos, and GIFs. Instagram is among the most popular social media platforms, especially among the millennials. As such, it offers casinos access to a younger generation that is more likely to have disposable income that can be spent on playing.
Casinos have a myriad of choices when it comes to using this platform as a social media marketing tool. For instance, you can share photos of the casino, as well as pictures of visitors who have won significant sums.
It goes all the way in establishing a simple and effective method of communicating with a younger demographic, consisting of thrill-seekers and fun lovers. These comprise the ideal casino clientele.
The success on this platform is measured by the engagement of your followers and visitors of your profile. The higher the shares, comments, and likes a post gets, the better.
Twitter is another brilliant social platform for marketing an online casino. What’s more, it is a superb network for direct interaction with clients.
This social media places casinos in a position to interact directly with their customers. However, Twitter requires casinos to be concise, informative, and quick in their reactions to the user-generated content at the same time.
It is for this reason that Twitter is highly useful in the promotion of the website’s links, regardless of whether it is a blog, event, or any other thing. This network is also highly effective when it comes to offering swift and friendly customer support.
As such, casinos can publicly respond to complaints or utilize the direct messaging feature to deal with confidential communications. Both ways, you can solve any concern before it spirals out of control.
Similar to Instagram, success on Twitter is measured by the number of likes and retweets of a particular tweet. Retweets are especially important since they place the message on the timelines of people retweeted it so that their followers could see your tweet, too.
If one has an interest in whatever they noted in a retweet, they might follow your account and even convert into a long-term customer. As such, the brand grows its audience.
It is a one-of-a-kind social network that is exclusively dedicated to the sharing of graphics. As such, it is a fantastic solution for promoting image-based content like infographics, as well as various data-based visuals.
What’s more, it functions perfectly when used to promote content such as list-based blog articles. This kind of content is usually bite-sized and easy to read. Such material augurs well with the platform’s audiences.
Pinterest can assist you in engaging new customers that would otherwise be unaware of your offerings. The metric for success on Pinterest is the number of likes and pins. Pins are just another term for shares.
They function similarly to retweets on Twitter. On the other hand, likes indicate that users have enjoyed the content you posted. These two methods comprise excellent ways of determining whether the content is successful or not.
As recommended by Forbes, an effective way to leverage Pinterest for marketing plans is to partner with top pinners. If a casino collaborates with a Pinterest influencer and gets its services featured in the pinner’s board, you will get your service exposed to a massive number of Pinterest users.
YouTube
It is the largest video-based social network all over the globe. YouTube is a thriving ecosystem whereby both consumers and producers of content can interact. A casino can leverage the power of this platform by creating its own content or uploading videos made by customers during wins or facility tours.
Among the time-proven ways to use this social media platform is to create video commercials that promote the casino. According to Chron, one of the greatest strengths associated with YouTube is that it allows anyone to track the number of views a video is receiving. Just like all the other social networks, the higher the number, the better.
Facebook is undoubtedly the king of social media. Embracing this platform in a casino’s marketing strategy can grant it access to billions of users. As such, casinos can’t afford to ignore Facebook.
This social media platform permits you to publicize any updates from your service, such as new events and games. Aside from this, the brand can create posts on various topics to determine the type of content that sells the most.
Other activities entail the promotion of contests, quizzes, and even blog posts. Regardless of the way a casino opts to utilize Facebook, the metric for success is the number of shares, comments, and likes you receive.
For example, as seen on Facebook, DraftKings is among the businesses that effectively use social media to engage users (they have over one million followers on Facebook!). It is renowned for its top-notch user experience and cutting edge software.
The main emphasis of Draftkings is on the user experience. Its sportsbooks routinely award-free cash in its entertainment and props betting markets on attracting more clients.
On Facebook, the service allows thousands of customers to interact with each other, as well as with the staff. You can also get 24/7 customer assistance if needed. As seen on NJGamblingFun, the team is quick at responding to questions and feedback.
Closing Remark
According to Digital Authority, the internet has become a battleground and the most viable channel that business-to-customer enterprises use to promote their products and services. Social media is among the leading internet platforms that create tremendous awareness of a company’s goods and offers.
Most business owners use social media because it is an easy and cheap way to promote a service and let many people know about it. Thus, casinos should continue improving their social media marketing strategies to acquire a bigger number of clients at fewer costs.
