There are many types of branding. Branding can be defined as the marketing of a particular product or business through unique design and advertising. Some types of branding are probably more popular than the others right now.
In recent years, the most popular types of branding strategies that consumers were likely to encounter are:
BRAND REPUTATION
Contents
Brand (Reputation) – Reputation is everything. This includes impressions consumers have about your product and brand. Most people have a perception about a brand that they will hold with them for a very long time. Thus, this will greatly influence their buying behavior. As an expert says, buying decisions are influenced by “what you see, rather than what you don’t see”. Therefore, it is important to make sure that your brand has a good reputation.
INGREDIENTS
Ingredients – The ingredients of a product are not only its primary ingredients but also its minor ingredients. These are the ones that give the final touch to the product. According to experts, choosing the right type of ingredients is a crucial part of a successful brand identity because consumers will base their buying decision on the end result of the product. According to one research, almost 70% of all the food and cosmetic products that are consumed around the world contain at least one ingredient branded with a brand.
COLOUR PALETTE
Color Palette – One of the most important aspects in the creation of a perfect brand identity is the color palette. In addition, most businesses are now trying to place their logo on as many retail items as possible. Thus, when choosing a color palette for your brand, make sure that it matches the branding colors. Experts recommend using two to three colors for branding and product branding and a single color for the rest of the items.
SERVICE PROVIDER
Service Provider – This type of branding is actually the most popular one among small businesses. The reason behind this is that this kind of product branding provides a unique way for small businesses to reach out to their consumers. What consumers need to know about your company is what service you provide. For instance, if you sell flowers, your flowers should be able to represent your company. If you provide services such as pet sitting, your service provider must also be able to convey the message of your brand to consumers. Experts suggest that you use flowery language when describing your service provider so that consumers can easily identify your company.
SOCIAL MEDIA
Social Media – The social media has become an essential part of most businesses around the globe. Small business owners realized the potential of advertising their brands through social media. For this reason, branding takes place on such sites as Twitter, Facebook, and LinkedIn. Experts suggest that you incorporate social media marketing in your online marketing campaign so that you will be able to target your consumers effectively. In order to do this, you should start by making a profile about your company, including all your products, services, and your business goals.
When it comes to brands, you have a wide variety of options available. However, there are some types of branding that are considered to be more efficient than the others. Branding is not only limited to physical items; it also encompasses the personality or the character of an individual. Whether you are creating a brand for your business or for your individual brands, you need to keep in mind a number of factors so that you will be able to create effective brands for your company and your individual brands. These factors include but are not limited to, the personality of your consumers, the nature of your products or services, and your branding objectives.
